Zoo Run Run - Predator vs. Prey (2016-2018)
BRIEF: Create the annual year fundraiser run event's logo with the year's themed animals.

APPLICATIONS (My boss applied event logos to most collateral): posters, gate banners, medallions, posters, t-shirts, pint glasses, social media (Facebook, Instagram, Twitter), staff member souvenir wood burning 
2017 - Zebra vs. Lion
2018 - Gopher vs. Badger
2019 - Red Panda vs. Snow Leopard
Each year's theme was based on a predator and a prey. Runners would be able to select which they preferred and were given headbands with coordinating ears to represent the predator or prey. In 2019, it was difficult to find headbands, so the gophers vs. badgers collegiate rivalry fueled the theme.
2017 Pint Glass & Medallion
2017 Pint Glass & Medallion
2017 Shirt
2017 Shirt
2017 ADDY Ceremony
2017 ADDY Ceremony
2017 Poster
2017 Poster
2017 Gift to Co-Worker
2017 Gift to Co-Worker
2018 Shirt
2018 Shirt
2018 Medallion
2018 Medallion
2018 Poster
2018 Poster
2019 Medallion
2019 Medallion
2019 Shirt
2019 Shirt
2019 Poster
2019 Poster
Zoo Lights (2016-2018) & Brew Lights (2017)
BRIEF: Initially, design a logo for the new holiday light event. Later projects included: branding, marketing and other event collateral ideation.

APPLICATIONS (My boss then applied event logos to most collateral): posters, gate banners, social media (Facebook, Instagram, Twitter), swag (beverage containers, hats, bottom openers, ornaments), Pepsi Can marketing, coupons, billboard (design from ad company), photo booth picture print-out, Picture with Santa step & repeat, other promotional signage
Tumbler
Tumbler
Stocking Cap
Stocking Cap
Pepsi Can
Pepsi Can
Gate Banners
Gate Banners
2017 Poster
2017 Poster
2018 Poster
2018 Poster
Guest Attendance Poster
Guest Attendance Poster
Lights created in likeness of event logo
Lights created in likeness of event logo
Vendor Hand-out
Vendor Hand-out
The initial brief included the request to 1) avoid traditional Christmas colors (red & green) and 2) incorporate an animal from the zoo into the event mark–ideally the Polar Bears. I created the initial event posters/gate banner designs; before printing, my boss made alterations based on the year's sponsors.
The Pepsi can was only used in the 2016 kick-off Zoo Lights event, set to become an annual event with the Henry Vilas Zoological Society.
Rendez-Zoo 2018: "Take Flight"
BRIEF: Create the annual gala logo based on the designed theme, "Take Flight." Create day of event materials for evening event.

APPLICATIONS: posters, gate banners, hand-out postcard for promotion, event map hand out for attendees, directional and day of A-frame signage, restaurant stand signs, beverage/bar stand menu signage, gobo light stencil, swag, photo booth picture print-out
Henry Vilas Zoological Society Rendez-Zoo 2018 "Take Flight" - Signage
Henry Vilas Zoological Society Rendez-Zoo 2018 "Take Flight" - Signage
Henry Vilas Zoological Society Rendez-Zoo 2018 "Take Flight" - Hand Out Materials
Henry Vilas Zoological Society Rendez-Zoo 2018 "Take Flight" - Hand Out Materials
Stand Sign
Stand Sign
Swag
Swag
A-Frame Sign
A-Frame Sign
Gobo Light
Gobo Light
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